Present Your Art So Well They Can’t Resist.
Art presentation is about grabbing your audience’s attention with clean, accurate images, winning their hearts with beautiful details, and moving them to buy, sell, award….
Look through your audience’s eyes
As a professional fine artist, you want to grab your audience’s attention. How you do that is by using the best possible images of your art. Art presentation helps you and your art get noticed by more people. More eyes = more attention = improved chance of selling your art. That is what we’re here for, right?
Get more attention = better chance of making sales.
Your audience is more likely to share your posts.
More positive reviews.
Fewer negative reviews.
Galleries are more likely to look, follow, and reach out to you.
Art festivals will be more than glad to include you in their event.
You’re more likely to win awards.
Your audience is more likely to grow.
You will be perceived as professional and trustworthy.
Compare for Yourself
Take a look at the 2 pictures of the artwork below, and answer the following for yourself:
Which looks more valuable?
Which makes the artist look more professional?
Does one look better made than the other?
Which is more likely to inspire you to accept the artwork into your gallery or festival?
Which encourages confidence that the art will be shipped safely and private information will be secure?
Which is more likely made by a professional artist?
First impressions matter—and last a long time.
Gallery owners say they try not to judge an artist by how they present their work, but sometimes it’s hard.
Art Presentation
The importance.
Success vs Disaster.
As a customer, have you ever ordered something online and when it arrived it was not what you expected? Doesn’t it kill the enjoyment of the thing you bought? Of course, the next thing is to make a decision; return or keep?
If you return it, you’ll likely never go back to that vendor again, right?
If you keep it, if you’re like me you sure aren’t excited about it!
The legal problem can happen when a gallery or customer decides to sue you for misrepresentation.
Yes, accuracy is extremely important.
Make sure you clean up your art, including making it colour accurate, before sharing it with your audience. With AI being a stronger influence on the art market now more than ever, it’s imperative that your audience gets what they see. Be in control of your art’s digital copies.
Consequences:
Returns. Not only do you have to give money back, but there’s also a chance the artwork will be damaged or lost during its trip back.
Your reputation flatlining. As we all know, on social media especially, people will share their outrage. So, a mis-step can mean your reputation, future sales and general business success will suffer.
Elimination. By sharing low-quality art, you could miss out on the opportunities you apply to.
And the really big one:
Legal action. Yes, sharing inaccurate images of your art can lead to you being sued for misrepresentation.
Presentation is as Important as the Art Itself.
Life is like being in a perpetual interview.
Everyone—including your audience—naturally critiques what they see, hear, and experience. I remember going to a gallery opening once for a group show I was in. I bought a new dress but had to go with tired boots because of snow outside. I’m an artist, not a fashion diva, but I do my best.
The woman in charge of the gallery started toward me—did the eyeball thing from my head to my (apparently salt-stained) toes—and suddenly took a sharp right and headed anywhere else.
Nice.
Our art is no different. We have to show our art so that people can see what we have available and want to buy, award, share, accept you into their gallery, have you attend their art festival, etc. To be a professional fine artist, you simply have to clean up, dress up, and make sure there are no stains, marks, or scratches.
That’s where Pro Art Presentation comes in.
I’m here to help you make your art look so good your audience can’t resist.